Friday, December 31, 2010

Evolution of Media: Hip-Hop Narrative - Entry #4

English producer and occasional hip-hop collaborator Mark Ronson (Lily Allen, Amy Winehouse) had a Christmas-themed rap track leaked featuring Saigon and Rhymefest a couple of nights ago called "Wreck the Halls." I didn't have to listen too closely to it to reach a handful of conclusions before the 30-second mark:

1. Saigon and Rhymefest are two extraordinarily talented emcees. How has Saigon in particular gone so long without one official major-label release? And why is he still only known as that rapper on Entourage? His level of renown in the hip-hop world are at criminally low levels.

2. The same can pretty much be said about Rhymefest as well, although I think he's more or less boxed himself into a perception that he is only a serious, no-fun-nancy hip-hop activist. While his contributions to community awareness relating to a number of social issues are notable, it is important for him (and a number of other "socially conscious" rappers) to extend the reach of their sound by showing off their technical abilities on tracks that aren't always steeped in heavy topic matter.

3. Mark Ronson needs to become a hip-hop producer full-time, or at least consider contracting his services to more high-profile talent. He's got a great ear for beat-matching, and very distinctive funk/Motown flavor to what his idea of hip-hop sounds like. His creative approaches could go a long way toward reinvigorating the sound of a lot of ailing stars.

Lookin' forward to Saigon's official debut, as long as it doesn't get delayed again.

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